Designers make use of their creativity, artistry, and knowledge of practical skills to turn their creative vision into plans for our Websites, clothes, advertisements, cars, media, and surroundings.

Since designers are needed in so many industries they usually generalize, focusing on one specialized area like interior design, cars, company logos, newspapers, clothing, theatre sets, merchandise displays, medical equipment, or many others.

For example:

  • Commercial/Industrial Design: This area helps develop manufactured products, such has automobiles, airplanes, computers, kitchen appliances, medical equipment, automobile interiors, office materials, etc. In addition to their creativity and artistry, a successful commercial designer has to be able to assess the needs of user and have a working knowledge of marketing and means of production. All of these skills are necessary to create an effective, appealing product. Commercial and industrial designers tend to specialize in an area like home appliances or recreational equipment.
  • Fashion Design: This deals with designing apparel. Many are self-employed in the form of clothing labels, and many work for personal clients. Others work for particular boutiques or department stores. These fashion designers are very creative and innovative, while others stick to established trends for high-demand items. However, these small, self-employed designers are in the minority. The majority of fashion designers work for big clothing manufactures, making clothing and accessories for the mass market.
  • Graphic Design: This is an extremely large area of design. Basically, graphic designers resolve communication problems using visual solutions. By studying culture, context, and social issues they develop designs that will effectively communicate to meet the needs of their customer. They use a number of media, from print to computers to film, and so many graphic designers specialize in one area. Some have expertise in visual layout for magazines or computers, others create promotional displays, others design the credits for movies, and others design logos, others design signs for the government. There are many areas of specialization. Computers are instrumental in almost all areas of graphic design, however, especially in the ever-growing technological industry: designing Web pages and multimedia projects.
  • Interior Design: The perennial goal of interior designers is to combine from and function. They improve the quality of interior spaces by increasing efficiency, safety, and beauty. Interior designers can work on all types of projects, like residential homes, shopping malls, retail stores, hospitals, hotels, theaters, or restaurants. With such a wide range of work, most interior designers specialize, for example one designer might focus on businesses while another might focus on residences. Many specialize in even more specific areas, like airplane interiors or kitchens. A successful designer has to take many things into account, like the customer’s preferences, cost of materials, and functional efficiency. Also, there are many federal and local guidelines and building codes. Plus, if designing a public space, it is necessary to ensure that everything is accessible to the disabled and elderly. Keeping all those in mind, a designer then configures the interior structure, such as molding, windows, and built-in fixtures; furnishings, such as furniture and floor coverings; lighting that is economical and pleasing; and accents like rugs and wall-hangings. They coordinate colors, styles, and materials to create a visually pleasing and comfortable space. Computers are extremely useful to interior designers as they allow for exact and accurate models and also allow for easy adjustments to the whims of customers.
  • Set Design: This area of design makes sets and exhibits for movie and television studios, theatre productions, or special exhibitions in museums or trade-shows. Designers who work with television or theatre need to study scripts and consult with writers and directors to ensure that their design is in line with their artistic vision. They also need to research make sure their design is historically accurate in architectural details and fashion. They then provide the models for the actual construction, making sure that it is feasible and functional. Designers of special exhibitions need to confer with museum curators or trade-show sponsors to make use of the available space, create an effective theme, and control flow of human traffic. Also, if working for a museum a designer may have to consult an art specialist to ensure preservation and security of museum objects.

Many designers are also involved in the business aspects of their job, not jut the creative. They often have assistants to supervise. Also, many designers own their own business and so they have to be involved in client development, networking, finding and renting space, ordering materials, reviewing industry publications, and many other administrative responsibilities. Furthermore, as technology in computers and communication advances, designers need to continually work to stay up-to-date and competitive. This is especially true for those designers involved in industrial or graphic design.


CLICK HERE to watch industry professionals working in DESIGN talk about their jobs, experience and top tips!